Success - A Love Story January 10 2015, 4 Comments

Success.  It’s what every business strives for, right?

Many business leaders would state that success is measured financially, gross revenue, profit margins, month to month, or year to year increases in sales.  Some may go a step further and add that success is measured by customer satisfaction, the conversion rates on e-commerce websites from visits to orders, or the number of likes on a social media page. 

Yet numbers and data don’t tell the whole story.

For me, success is more personal.  

When I opened Hippie Chick Granola Co. nine months ago, it was more than a vehicle to support my family, but it was also an opportunity to share something that I love with all of you.  The number of transactions I have in one day will never out shine the joy I feel when you send me a message to tell me how much your family enjoyed the granola you brought as a gift on a recent visit.   It will never upstage the times when you made special trips here with house guests to introduce them to the bakery, because you did not want your company to leave Oak Island without stopping by.  These are my real successes.    

Thank you for allowing me to get to know you the past nine months, to know your families, the names of your children and grandchildren, to know your victories, and in certain cases, your sorrows.  Thank you for letting me into your lives, for allowing our product to sit on the table in your homes to serve as breakfast to your family visiting from out of town, to bring to a friend’s house as a hostess gift, to give to important people in your lives as Christmas presents.

The real success of Hippie Chick Granola Co., for me, is being present to the unfolding of relationships, both near and far, and to have a product that I make with great care, be a part of your lives and a part of the lives of the ones you love.

Thank you for giving me a reason to do what I do.

I look forward to an outstanding 2015, with all of you.

Love to all.

Ilene Evans